Berlin School of Business and Innovation boosts brand awareness and course enrolment using LinkedIn The challenge The Berlin School of Business and Innovation needed to market itself effectively to potential students. Formed in 2018, the business school (BSBI) is a pioneering new institution with global aspirations. The school has seen stellar student growth, starting with nine students but now numbering more than 3,000. The BSBI has campuses not only in Berlin – attractive to students because of the entrepreneurial culture in the city, not to mention its vibrant and diverse learning community – but also Hamburg, Paris, and Athens. The business school has undergraduate and postgraduate programmes targeting students from a minimum of 17 years old, with courses in everythin

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