The Berlin School of Business and Innovation secured spectacular Return on Investment by optimising around content stressing the city’s vibrant start-up culture. Challenge Solution • Message Ads focusing on the opportunity for expats to move to Germany, and study courses in English while learning German • Emphasis on the benefits of relocating to Berlin, including vibrant nightlife and dynamic start-up culture • LinkedIn data enables targeting of expats from France, Italy, the UK and Ireland Results • LinkedIn is now the main lead generation channel for Berlin School of Business and Innovation Conversion rate of leads to course places increased by 30% The campaign generated a Return on Investment (ROI) of 3.6x Why LinkedIn? • Quality of LinkedIn data for targeting the most

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