As more and more of its business became digitally centered, Neopost wanted to eliminate complex integrations and disparate data sources to establish one comprehensive view of customers and prospects. This would drive all of their applications. CRM Director Greg McLaughlin teamed with Gautam Anne, an IT director at Neopost, on a cross-functional effort to simplify their approach and maximize data quality. “Over the past 10 years we have had numerous initiatives to clean and de-dupe our data,” says Greg McLaughlin, the CRM director for Neopost North America. “We tried to do it ourselves. We had varying success, but we never really hit the mark. Neopost defined a five-step process with Dun & Bradstreet: 1. D&B’s Optimizer solution is a data improvement process used to Cleanse, Mat

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