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Smarter Go-To-Market Powered By Account Intelligence

Smarter Go-To-Market Powered By Account Intelligence

Demandbase
Pages 15 Pages

This eBook explores how account intelligence, combining first-party and third-party data, can drive a smarter go-to-market (GTM) strategy. It highlights the importance of data integrity, leveraging insights for sales and marketing, and transforming fragmented B2B data into actionable intelligence.

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