© Panoply Ltd. 2019 CASE STUDY : ROOM 214 The Challenge While Room 214 was always a forward-thinking digital marketing agency, the company saw their industry increasingly shifting toward a data-centric approach; digital marketing is a very data-driven industry. Teams want to see results, often in real time, about how campaigns are performing. Another persistent challenge for agencies managing campaigns and utilizing different channels on behalf of multiple businesses is the tracking the campaigns’ performance across countless disparate data sources. A digital marketing agency by its nature has many clients, which means that managing and organizing the vast amounts of data and types of ad metrics tracking systems is time-consuming. The agency found that their consultants were ineffi

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