Putting Pedal to the Metal with Self-Serve Analytics
Putting Pedal to the Metal with Self-Serve Analytics
2 Pages© Panoply Ltd. 2019 CASE STUDY : MOTORSPORT.COM The Challenge Audren de Valbray, Business Manager at Motorsport.com reports that the ‘old method’ of data collection required building what the team internally called the ‘mega- spreadsheet’ that consisted of data from MailChimp, Google Spreadsheets and more. Building the spreadsheet was cumbersome and prone to human error. Before having Panoply, data collection was time-consuming – as Motorsport.com manages more than 40 Google Analytics accounts plus all their other data sources. With their legacy processes, Motorsport.com editors had to resort to hunch and intuition decision making. Motorsport.com is the premier destination for news and analysis on all things racing. From IndyCar to Formula 1 to NASCAR, Motorsport.com covers racing by
