Beauty Supplies Retailer Goes Digital To Drive Awareness And Traffic
Beauty Supplies Retailer Goes Digital To Drive Awareness And Traffic
1 Pages• 298% increase in store visits • Mobile placements drove a 1.54% CTR and $0.75 CPC • Overall CTR increased from 0.26% to 0.48% CASE STUDY: BEAUTY SUPPLIES RETAILER GOES DIGITAL TO DRIVE AWARENESS AND TRAFFIC #CentroInAction FAST FACTS A STRATEGIC APPROACH When you are a specialty retailer and distributor of professional beauty supplies with more than 5,000 stores worldwide, a small bump in store sales can represent a large chunk of revenue. When the company decided to launch a national digital campaign to drive off-line sales and in-store traffic, it turned to Centro. Campaign parameters included target audiences of existing plus “look-alike” customers as well as KPIs of positive ROI and an increased CTR. Our solution had to meet three key ch
