Case Study
Beauty Retailers Use Browse Data to Bring Shoppers Back to Buy
Shopping for skincare and beauty products can be challenging for shoppers. Not only are there an abundance of product choices, but within them a multitude of personal considerations, such as skin type and tone, hair color, eye color and more. Before discovering the perfect product, shoppers tend to do a significant amount of research, which provides retailers with valuable clues that can be used to help shoppers hone in on a purchase. Listrak