A new lead nurture workflow automation was built to take full advantage of a lead list Silin had bought in an effort to target healthcare prospects, a new industry for Bauen Group. An introductory email to the cold lead list ensured appropriate opt-in permissions were obtained, and maximized delivery and response rates. Coupled with an automated self-segmentation workflow which lets recipients choose content aligned to their interests and industries, ClickDimensions had now streamlined the entire process for Bauen Group. Like most cost-conscious business owners, Walter Silin had some trepidation engaging a seemingly costly outside professional services team. However, during a strategy session, Silin was able to discuss pressing challenges with ClickDimensions’ team of digit

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