Balagan, a company specializing in classic shoes and accessories, achieved a 3,097% ROI with SALESmanago by implementing automation and personalized marketing. Over half of their transactions were supported by SALESmanago, with 31% of all transactions and 44% of last-click transactions driven by automation. Key strategies included a loyalty program, cross-selling campaigns, and abandoned cart recovery, which helped reduce cart abandonment and increase average basket value (ABV) through product recommendations. They also improved their newsletter metrics, achieving a 191% increase in open rates. Future development includes refining the loyalty program and further personalizing website messages.

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