Fale Loki Koki achieved a remarkable 21,411% ROI from marketing automation, with 36% of sales directly supported by the system. Automated processes, including email, SMS, web push, and pop-ups, drove significant results by targeting customer segments based on behavior, location, and gender. The system’s integration with ERP and other tools enabled seamless omnichannel communication, resulting in high engagement rates. Autoship messages saw a 55.24% open rate. Future development includes remarketing, AI-driven visual product search, and implementing RFM segmentation for advanced customer insights.

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