Case Study

OMEGA Engineering - Chief Outsiders’ Agility and Depth Accelerates Growth at OMEGA Engineering

OMEGA Engineering - Chief Outsiders’ Agility and Depth Accelerates Growth at OMEGA Engineering

Pages 4 Pages

OMEGA Engineering - Chief Outsiders’ Agility and Depth Accelerates Growth at OMEGA Engineering To understand its customers better, OMEGA Engineering initially brought in Chief Outsiders CMO, Yvonne Brown, for a brief engagement. During a period of leadership change, her role expanded to support strategic planning and head up marketing and customer service as interim CMO. When needed, Brown seamlessly brought in other Chief Outsiders consultants to keep OMEGA on track. Brown’s leadership, combined with the depth of Chief Outsiders’ resources, successfully guided OMEGA through the transition. The company is now well on its way to strengthening marketing infrastructure and improving ROI. Background Industrial E-commerce Pioneer Started at the kitchen table in 1962, OMEGA Engineering has gro

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