Edgewater's branding and marketing campaign, led by Milesbrand, aimed to redefine the community as a place of unexpected possibilities, highlighting its affordability and unique amenities like a 3,300-acre lake and a top-rated golf course. Targeting first-time buyers, move-ups, and empty nesters, the campaign utilized a comprehensive omnichannel approach, resulting in a 53% increase in sales and numerous awards. The strategy focused on refreshing the brand, articulating its benefits compellingly, and driving engagement through a mix of online and offline tactics.

Join for free to read