Case Study
B2B eCommerce Solution Provides World Class Customer Experience
MORSCO USA CASE STUDY Due to a strong acquisition strategy, the rapid growth of MORSCO resulted in the need for a company-wide look and feel across the websites for all of their business units. MORSCO, a leading U.S. distributor in local contractor supplies, operates in 19 states with over 230 branches, and 2,500 associates. While websites existed for these business units, they varied greatly in design, features and functionality. The initial phase of MORSCO’s new sites were to be created as content only brochure sites with the ultimate goal of becoming business-to- business (B2B) eCommerce solutions to support nationwide growth. Our client needed an immediate live web presence for each business unit that would carry a similar structure and design throughout. Insite Software was se