Candela Corporation CASE STUDY Candela is the leading mid-market distributor of lighting products and accessories, providing a catalog of lamps, ballasts and sockets to the electrical distribution, specialty lighting and Original Equipment Manufacturer (OEM) industries. As a privately owned, mid-sized organization, Candela needed a commerce platform that could easily scale and meet evolving customer demands without significant developer and IT support. Having set the standards for the best customer service in their industry, Candela recognized their Commerce customers’ buying habits were changing and migrating to online purchasing. Candela turned to Salesforce B2B Commerce Cloud (CloudCraze) and XCentium to create a mid-market eCommerce solution that would offer their customers the

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