30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals
30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals
4 PagesBy David Rodnitzky, CEO 30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals 2 30-Day Challenge: Media Mix Adjustment to Profitably Hit Revenue Goals Client An enterprise-level B2B company providing financial services and payment solutions. Challenge The client was behind Q1 revenue projections at the beginning of March 2015. They tasked us with reallocating spend from TV, a formerly high-performing channel that had de
