57%Increase in organic traffic Award winning results for specialist insurer This case study offers a classic example of how overarching brand visibility and revenue targets can be reached by executing on a marginal gains strategy. Focusing on one of Staysure’s most important product offerings of travel insurance for pre-existing medical conditions, Builtvisible applied a combination of technical consultancy and an inspired content campaign with award-winning results. Here’s how the project unfolded.The Challenge Buying insurance can be a very stressful experience for anyone with a pre- existing medical condition. Staysure, a specialist travel insurance provider for the over 50s, have dedicated an area of their site to helping customers with this specific issue, yet it was gaining less atte

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