A game changer in understanding the customer funnel Award-winning retailer Bravissimo is on a mission to make big boobed women feel amazing! Launched in 1995 to help bring D+ sized bras to the masses, the business now employs a team of over 850 and boasts 29 stores across the UK.The Challenge Standard ecommerce tracking and Excel-based dashboards made reporting a time-consuming activity for Bravissimo’s marketing team. Transactions were tracked as an isolated datapoint, meaning that while top-line revenue was reported accurately, the team couldn’t gain insight into the wider purchase journey; cart abandonment and checkout behaviour were unknowns. Existing processes also lacked data on customers’ engagement with content, impeding the marketing team’s ability to demonstrate ROI. The Solution

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