Sony Welcome Campaign Delivers Award Winning Results

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THE PROJECT PostUp’s Strategic Services team engaged with Sony to analyze their messaging programs and develop strategies to drive program growth and increased customer lifetime value. After a comprehensive audit of the existing email communications, the teams honed their focus on a series of multi-message welcome programs designed to educate and engage new Sony Card members. We also worked with Sony to develop and execute a test plan to

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Sony Welcome Campaign Delivers Award Winning Results

Sony Welcome Campaign Delivers Award Winning Results

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