Beautiful content delivering exceptional results The Challenge Staysure, a specialist insurance brand targeting over-fifties, had a challenging brief. Not only did they need to gain market share in a ruthlessly competitive industry, they wanted to achieve that goal with content targeting non-digital natives.The Solution Our solution focused on the theme of nostalgia — a powerful emotive force for millennials and baby boomers alike — along with a strong element of environmentalism. Our goal was to impart to readers a simultaneous appreciation for the beauty of our world and its fragility. The former would inspire wanderlust, while the latter positioned the piece as part of an important conversation that ought to be shared. Gathering first hand accounts and expert insights aided in embedding

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