Snazaroo | OpinionMatters Objective Snazaroo, a child friendly face paint brand, wanted to capitalise on Halloween and create media coverage by exploring children’s views on this event in an effort to drive sales and increase awareness of the brand. Strategy Opinion Matters worked directly with Snazaroo’s PR agency, Amaze PR, to carry out impactful research in order to establish and show an understanding of the views and opinions of children, who are one of their main target audience, and create significant content that could drive both national and regional media coverage. We recommended carrying out quantitative online research with 1,000 7-14 year olds. Subjects discussed ranged from what children would find the most embarrassing outfit for their parents to dress up as and who are the

Join for free to read