Kaspersky Digital Amnesia Report | OpinionMatters Challenge Global cybersecurity company Kaspersky wanted to explore a concept they termed ‘Digital Amnesia’ to understand how reliant people are on technology to recall and research information, and whether people are moving away from traditional methods like remembering phone numbers and looking at books to research topics. They were keen to establish how much of a role technology plays in this space now; what we do (if anything) to protect this information; how we would feel if we lost all the information held on our devices; and what we could do to prevent this from happening. Solution We worked with PR company Berkeley to develop questions to explore the Digital Amnesia concept and then sourced and recruited 10,000 males and females in

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