Deloitte | OpinionMatters Objective As the Official Professional Services Provider to the London 2012 Olympic and Paralympic Games, Deloitte’s role was to offer expertise and advice to help deliver the Games. It was the first professional services firm ever to be involved at this level. London was under the spotlight, and as one of the world’s key business centres, Deloitte was keen to understand and offer insight into how businesses and their personnel were preparing for the period of time covering the Games. This insight would then be used to help businesses plan and implement a strategy to alleviate disruption, and where possible, enable businesses to take advantage of opportunities offered by the Games. Strategy Research was conducted during three key phases in the lead up to the Games

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