Case Study

AutoTrader.com

AutoTrader.com

Pages 2 Pages

AutoTrader.com, launched in 1998 and is headquartered in Atlanta, Ga. It is the Internet’s leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates into a single location almost 4 million vehicle listings from 40,000 dealers and 250,000 private owners. It provides the largest selection of vehicles attracting more than 14 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyers and sellers online, thus dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com has two key businesses: Digital Media and Software Solutions. These two businesses have transformed the retail automotive industry, re

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