Autocapture: The Secret Sauce of Product TeamsFor product companies, there’s no substitute for analytics. Knowing how and why people interact with your product is critical for knowing what to build and figuring out priorities. Regardless of company size, understanding user behavior is the quickest path to product-market fit , and the easiest way to ensure your product evolves with the market. Whatever your industry, product analytics simply gives you a faster, more thorough understanding of how people act in your product. Only a good analytics tool can answer questions like: • What do people click on in our product? • What do they do before and after clicking? • Where do they drop out of our funnel? • How many trial customers are converting? • What marketing channels are most effect

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