KPMG’s Seller Experience: The Secret Sauce for Delighting Customers emphasizes that strong customer experiences start with empowered sellers. A great seller experience—enabled by the right data, tools, and insights—drives more personalized, seamless, and solutions-oriented customer interactions. While 80% of global enterprises prioritize customer experience investments, many overlook seller experience as a growth driver. When sellers are equipped to deliver on a brand’s promise effectively, businesses gain a competitive edge and create more impactful customer engagements that fuel loyalty and performance.

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