COMPANIE The range of services offered by Audi Zentrum Dres- den includes maintenance and repair work as well as service consulting, leasing, sale and rental of Audi cars. As an Audi Top Service Partner for 2017, Audi Zentrum Dresden is a customer-centered dealership which places great emphasis on quality, competence and service. CHALLENGE Audi Zentrum Dresden had executed customer surveys via telephone in the past. This approach led to low numbers of feedback and an unclear view of customer satisfaction levels. In order to counteract this, Spectos Automotive was approached to create a system in which customers could share their opinions on-site directly with the de- alership. Spectos Automotive gave the opportunity to customers to provide feedbacks after their service was comp

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