Case Study

Happy Pizza

Happy Pizza

Pages 2 Pages

COMPANY The customer-oriented pizza delivery company Happy Pizza is well-known in Dresden, Germany, and surroun- ding areas for its service-focused attitude. It owes its growing success not only to the delicious pizza they deliver, but also to its „happy customers“. CHALLENGE But what exactly makes Happy Pizza customers smile? Firstly, the Dresden-based company attaches great importance to fresh locally-produced ingredients. The home-made dough is famous for being made on-site and when ready to serve, give customers a crispy direct from the oven taste. Secondly, the company focuses on continuously mea- suring customer experience and customer satisfaction. The question lies in how does the management and the individual store teams manage to implement the customer service aspect i

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