COMPANIE DVB (Dresdner Verkehrsbetriebe AG) is responsible for providing public transportation in Dresden and sur- rounding communities. On normal weekdays, the DVB handles on average 600 thousand passengers who use its trams, buses, railways and even ferries. DVB thus contributes to relieving inner-city traffic volumes, protecting the environment and improving the quality of life in Dresden.But how to conduct market research on so many passengers? CHALLENGE The DVB conducts surveys at least once a year for an overview of all the services it provides to the public. This methodology is an integral part of DVB’s market research.It provides an overall picture of all performance characteristics and thus enables strategic conclusi- ons based on evaluations over the period in the past.

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