Arla Foods GmbH has invested in an advanced targeting campaign implemented by Carat / nugg.ad in the form of a combined display and video campaign to promote its Kærgården ® product. At the same time the company was able to measure the desired branding effects. The result: +14% more brand awareness for Arla Kærgården ® ! THE CAMPAIGN The objective of the campaign was to increase brand aware- ness of Arla Kærgården ® . Carat implemente

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