nurago reveals that Predictive Behavioural Targeting outperforms classical channel rotation Achievement report: up to 168% increase in target group
nurago reveals that Predictive Behavioural Targeting outperforms classical channel rotation Achievement report: up to 168% increase in target group
1 PagesIndependent market research com- pany nurago GmbH has undertaken a comparative study to explore the performance of nugg.ad technology in comparison to classical channel rotation with respect to growing target group share. To conduct this study, the product nrg | AudienceProfiles was used. The process involved marking the entire Garnier Men Minerals cam- paign with a ’cookie‘. This marking process was carried out evenly for both nug
