MÄURER & WIRTZ has expanded the range of its s.Oliver fragrances with the new twin concept s.Oliver SOULMATE, and thereby invested in an online video campaign to promote the product. The s.Oliver ads were placed in premium envi- ronments operated by three of the five leading German video media owners. The Open Targeting Plat- form™ helped to measure and manage ad exposure frequency on a cross-publisher scale as well assess the advertis

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