Rotten Tomatoes Rates Mashery 100% on the Tomatometer Problems solved, triple-digit growth, agility, expanded presence CHALLENGE To capitalize on its movie reviews and vast database, Rotten Tomatoes wanted to integrate with other entertainment companies and created a private API to help grow its strategic partnerships. “As the most trusted brand for reviews, we knew an API would allow us to better serve the space,” says Lily Liang, product manager. “We wanted to be available to consumers to help them select and discover what to watch.” But, after two years, the private API program became too successful for the company to manage on its own. The ROI that at first came with each new partner began to diminish. The company could only handle one new partnership at a time, and it woul

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