The Challenge Argos for Business (AfB) needed a Customer Relationship Management (CRM) system that would provide them with a single view of the customers and ultimately, a single source of data that would enable them to analyse key performance indicators on all data fields. The CRM system would need to enable the delivery of appropriate promotions and communications and as a result, maximise client value, as well as deliver MI reporting to support AfB planning and decision making. The Objective AfB commissioned Eyes Wide Open (EWO) to complete a full evaluation of their teams and undertake a gap analysis between these requirements and the shortlisted CRM systems. EWO were then to make a final recommendation as to which system should be implemented and how it should be deploy

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