About Client B&G Foods is committed to investing in established food brands and making them more relevant for consumers. For more than 100 years, Green Giant® vegetables have been grown and picked at the peak of perfection® - making this brand an important part of B&G’s mix. They deliver great-tasting, high-quality foods that people feel good about serving to their families. www.greengiant.com #PSUTotSpot About dio diousa.com // 888.852.9143 dio is an experiential marketing firm specializing in unique consumer engagements that build brand awareness, drive sales and create brand loyalty. Goals of Campaign • Increase product trial for Green Giant® Veggie Tots • Increase sales of product at grocery retailers near Happy Valley Highlights • 8 PSU Nittany Lion sporting events • Samplin

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