CUSTOMER SUCCESS STORY ARAB BANK: UTILIZING DATA-DRIVEN ANAL YTICS FOR DECISION-MAKING AND A 360 VIEW OF CUSTOMERS Founded in 1930, Arab Bank headquartered in Amman, Jordan, has one of the largest global Arab banking networks with over 600 branches across five continents. Publicly listed on the Amman Stock Exchange, its assets of $63.7 bn represent a substantial part of the exchange’s total value. To maintain its position and capitalize on the opportunities in the Middle East and North Africa, Arab Bank understood the importance of Big Data, growing its cloud footprint and engaging with emerging fintech companies. Particularly, with the region’s youth population rapidly adapting to the digital world. However, the bank’s legacy systems and existing data warehouse meant a data-driven digital

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