CUSTOMER SUCCESS STORY EYE ON THE CLOUD FOR SALES AUTOMATION WITH INSIGHTS DRIVING BETTER DECISION-MAKING Godfrey Phillips India Limited (GPIL), flagship company of Modi Enterprises, one of the largest FMCG companies in India has been producing some of the most popular cigarette brands in the country. Godfrey Phillips India also manufactures and distributes iconic brand Marlboro under a license agreement with Philip Morris. They have expanded business interests in chewing products, mouth fresheners, confectionary and retail. Anomalies in datasets cause reconciliation issues “We learned that data was scattered across multiple source streams. Different teams and functions used disparate sets of data for the same reporting purposes. This could potentially lead to anomalies in datasets used

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