Powered by AppNexus | sales@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE The Seattle Times Wanted To Improve Its Header Bidding Monetization Founded in 1896, The Seattle Times serves the Northwest of the United States with thoughtful, independent journalism that makes a difference. By cutting through the clutter and providing readers with relevant, timely and accessible information, the publication has built an audience of 1.5 million adults across its print and digital properties. In late 2016, The Seattle Times implemented header bidding to allow its programmatic demand sources to compete on even footing with its direct deals. By using the open-source prebid.js setup, the publisher empowered its programmatic partners to purc

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