Powered by AppNexus | info@appnexus.com | www.appnexus.com | ©2018 AppNexus Inc. All Rights Reserved. THE CHALLENGE Axel Springer needed an open, transparent partner to help it build the advertising ecosystem of the future Axel Springer SE is a German media company and one of the largest digital publishing houses in Europe. As the owner of major news brands like Bild, Die Welt and Business Insider, the firm employs more than 15,000 people and reaches hundreds of millions of readers and viewers each month. With so many different businesses under its umbrella, Axel Springer’s various brands have a wide range of advertising technology needs. In order for each of these businesses to maximize its potential, the company needs a strategic partner that offers a variety of intel

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