Apperian And InsightSquared: Using Salesforce Data To Improve Forecasting And Increase Deal Size By Posted 20% increase in pipeline and increased average deal size of almost 30% over 6 months Restructuring Sales & Marketing Operations and the Limitations of Salesforce Reports: Apperian is the industry pioneer for mobile application management and helps enterprises deploy apps to their employees. The company’s cloud-based platform offers a branded enterprise app catalog to users while providing a comprehensive management backend that helps IT professionals manage the full lifecycle of mobile apps and content. In late 2012 Apperian restructured their sales organization, brought on a new SVP of Sales and revamped their go-to-market strategy to better align with their target market. Prior to r

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