Essity, a global leader in hygiene and health, faced challenges in adapting to cookie loss and evolving data privacy laws, which impacted remarketing efforts. To overcome fragmented first-party data, Essity partnered with BlueConic’s Customer Data Platform (CDP) to unify customer profiles, enable real-time segmentation, and enhance ad targeting. This resulted in a 50% reduction in CPA, a 42% revenue increase, and a 25% boost in ROAS, even with a 20% lower retargeting budget. With improved efficiency and personalization, Essity is now expanding BlueConic’s use for upper-funnel engagement and product upgrades.

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