The European bicycle manufacturer used BlueConic to transform its dealer marketing strategy, unifying customer data across channels to improve inventory management and regional sales. By analyzing this data, the company helped dealers optimize stock, matching inventory to actual demand. It also launched a direct-to-consumer ecommerce site, collecting valuable customer data to support dealer sales. A test campaign for a limited-edition bike sold out within a week, and a content strategy using blog posts with email capture achieved a 20% conversion rate, continuing to build personalized customer experiences and boost sales.

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