Case Study: Dental Website Turns Trust Into Conversions -Marketing 360® One thing we note often at Marketing 360® is that a major key to getting prospects to convert is earning their trust. Consumers choose businesses they trust. This means a couple of things. First is that you can be doing a lot of things right, including targeting traffic, having a clean design, and communicating value, but if – for some reason – people don’t trust you, your conversion rates will suffer. On the other hand, you could have a very basic website design but if people feel they can trust you, you convert well. We see this sometimes with websites that have a kind of home-spun quality to them. They’re not flashy, but the personalized feel appeals to visitors. Authenticity can be very effective. So can repu

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