Case Study: New Marketing Strategy Helps Bank Exceed Revenue Goals by 12% Overview: A national commercial bank was seeking to foster strategic innovation to improve the results of their marketing programs and ultimately drive incremental revenue. The Challenge: Many commercial banks are feeling pressure because of rising competition, an increased demand for customer service and a rocky regulatory environment. Traditional banks are faced with the challenge of acquiring new customers to improve their return on investment. The Solution: A holistic view of the bank’s business needs was used to develop a custom data modeling and analytics effort that focused on new customer acquisition. As part of this effort, AccuData Integrated Marketing identified gaps between the

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