APPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE A leading industrial pumps manufacturer sought to develop a new electronic technology but was unsure of customer needs along the value chain. They were looking to understand the needs of target companies in the Oil & Gas, general industrial, chemical and OEM segments and to translate those needs into technical specifications and ideas to driv

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