A major chemical and coatings manufacturer uncovers latent customer needs
A major chemical and coatings manufacturer uncovers latent customer needs
1 PagesAPPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE Our client, a major manufacturer of chemicals and coatings for use in automotive, machinery and other industrial products, was struggling with increased competition and eroding market share in its auto refinish business line. They were urgently searching for ways to differentiate their product in a commoditized market. The company needed to
