How a medical device manufacturer used VOC to revitalize a failing product

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APPLIED MARKETING SCIENCE (781) 250.6300 | inquiry@ams-inc.com www.ams-insights.com THE CHALLENGE The renal division of a major manufacturer of hemodialysis machines and supplies delivered $1.7B of the company’s $8B of revenue. However, in recent years sales had been disappointing. Renal lagged behind other business units, with division sales growing only 2% per year vs. 10% for the company overall. WHAT WE DID The innovation team conduct

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How a medical device manufacturer used VOC to revitalize a failing product

How a medical device manufacturer used VOC to revitalize a failing product

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