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Leading industrial components company discovers a game-changing unmet need

Leading industrial components company discovers a game-changing unmet need

Applied Marketing Science
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THE CHALLENGE Ball bearings are a part found in almost any kind of conveyor system imaginable, from lumber mills to airport baggage systems to production lines. Our client had been a long-time leader in the field of mounted ball bearings, and its flagship brand was the front runner in quality. However, competitors from Asia had been making significant inroads within the market, claiming comparable levels of quality at much lower prices. The c

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