Case Study

An Eye For Engagement

An Eye For Engagement

Pages 1 Pages

AN EYE FOR ENGAGEMENT ENGAGEMENT SOLUTION You design irresistible creative that leaves them searching for the perfect gift! Kargo crafted an engaging Shoppable Carousel unit that expanded from a Hover Banner. Consumers spent time carefully searching and shopping across a range of content verticals, showing gift givers will engage with your brand and purchase that gift! CHALLENGE How do you get gift givers to engage with your luxurious, high-fashion brand? 21% ENGAGEMENT RATE 1 2x Benchmark 75% IN-VIEW RATE 2 1.8x Benchmark SHOPPABLE CAROUSEL Sources: 1 Kargo Metrics; 2 MOAT

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