CRAVINGS & SAVINGS CHALLENGE In a saturated snack market, how do you tempt snackers to eat up your brand? SOLUTION You serve up an irresistible offer. Kargo cooked up an engaging game that generated instant snack coupons, redeemable at 7- Eleven and Circle-K stores. Consumers ate it up. 1.4% LIFT IN STORE CONVERSION 3 9% SAVED COUPON 2 1.8x Benchmark 34% ENGAGEMENT 1 11x Benchmark CPG / SNACKS Sources: 1 Kargo Metrics; 2 Kargo Koupon Metrics; 3 Placed

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